Kate McDaid, Founder of NutriKate, Health and Performance Nutritionist

Taking it back a few years, Kate studied Food Science at the University of College Dublin before following her ambition and moving to the UK to complete an MSc in Sports and Exercise Nutrition at Loughborough University. She landed a position in a nutrition consultancy over there quickly progressing to Senior Health and Performance Nutritionist where she started to build an extensive portfolio working with professional sports teams, elite sporting scholars, corporate clients, charity organisations, weight-loss and health seeking individuals. She took this experience back to Ireland with her in 2017 and founded NutriKate, a high performance nutrition consultancy that is based in Dublin.

Kate’s love for nutrition stemmed from her competitive sporting background. She has captained the Irish basketball team and continues to play basketball competitively in the Super League with recent National League winners Trinity Meteors. She also plays a little bit of football but her career hasn’t been as successful on that front! Sport in particular has fed her hunger to uncover more in the realm of nutrition and the behaviours associated with our lifestyles, eating patterns and food choices.

Kate thoroughly enjoys working with people no matter what their goals or needs may be. She welcomes the challenge and adores watching her clients progress in a manner that adds to their life.  Similar to the mantra she has cultivated at NutriKate, changes implemented with Kate’s guidance are lifelong tools to help individuals adapt to the changes that life can bring without compromising their goals. There are no quick fixes, just maintainable adjustments and a greater understanding of nutrition and its principles. She is also an lecturer in Applied Nutrition at TUD. Here, she passes on key findings of her own experience in the field.

Kate was recently listed as ’30 under 30′ in the Sports for Business ‘Rising Stars’ one of Ireland’s emerging business leaders working in the business of sport. Kate takes great pride in the fact that she is a fluent Irish speaker and has featured on shows like the ‘Underdogs’ and BBC’s ‘An Focal Scoir’ as well as being a contributor to Radio na Gaeltachta and Radio na Life.

Alasdair Murphy, Health and Performance Nutritionist

Alasdair studied Sports Science & Health at Dublin City University, before much like Kate, following his passion over to the UK and completing an MSc in Sports and Exercise Nutrition at Loughborough University. Whilst at Loughborough Alasdair gained experience in the field by working as the performance nutritionist for the University Men’s rugby and cricket programmes.

His interest in nutrition was initially sparked through studying Home Economics in school and then grew as he started to realise the impact it could have on his performance on the rugby pitch. After finishing his rugby playing days, Alasdair dabbled in other sports such as running and cycling and currently puts his efforts into CrossFit. This has given Alasdair the chance to practice what he preaches across various disciplines.

Whilst studying, Alasdair delved deeper into certain areas of nutrition such as supplement use, specifically exogenous ketones, as well as the effect of overfeeding on health. All this knowledge has benefitted Alasdair in the applied nutrition world when working in sports and with health improvement clients.

Alasdair joined the NutriKate team in November 2021 and has since relished the opportunity to work with multiple sports teams, including the Dublin Ladies Senior Football Team, and various other athletes looking to improve their nutrition.

So what is NutriKate all about? 

NutriKate, a high performance nutrition consultancy based in, but not limited to Dublin, was created to deliver bespoke, evidence-based nutrition support for those who need it. All nutrition advice provided works to fit in with your lifestyle meaning that no two plans are the same. You don’t need to turn your kitchen into a health food store to become healthy. You don’t need to knock back 100’s of supplements to be an athlete. Nutrition, like all things in life, should be played to our strengths! Let us uncover yours so your goals are achieved and above all maintained! So whether you are hoping to fit into ‘those’ jeans, improve your performance as an athlete (or the performance of your team) or simply better your health or that of your employees, NutriKate has got you covered!

And the NutriKate philosophy is… 

We believe that the correct nutrition practices should be easy, attainable and affordable. Combining cutting-edge research alongside experience means that bespoke nutrition frameworks are created so that our clients succeed. With the overwhelming growth of the health and fitness industry in recent years, we have been bombarded by sensational views that may sound exciting however hold little to no truth and can be very disempowering. We strive to cut through the nonsense and deliver advice and content that holds both truth and practicality.

But wait, what is this evidence-based thing you speak of?

It means that nutrition recommendations or information that we provide are based on the most up-to-date scientific and peer-reviewed research. This is coupled with our growing experience as practitioners along with your needs as a client. Taking all three of these areas into account breeds a winning formula!

It means that we work towards your goals using techniques that we know work, that have been tried and tested and that aren’t disempowering. We have a concept of the life you live, your preferences, your dislikes and from that, we can judge the approach that will best compliment your lifestyle. It means that flexibility is allowed within your diet. See, being evidence-based has a lot of positives and the above are only touching the surface!

Respecting the importance of scientific research means that our knowledge is forever growing and evolving, therefore, we do not live and die by one type of diet.

We are all different and for that reason, our nutrition framework should reflect that too.